Service pages and service areas for solar and electrical installers: 12 things to get right

Updated October 21, 2026 · For solar, battery, EV charger and electrical installers

After the home page, service pages are usually where an installer's website wins or loses an enquiry. Someone searching for an EV charger installer wants a page about EV chargers, in their area, that tells them what happens next. This checklist covers what each service page should say and how to show where you work without padding the site.

1. Give each main service its own page

Solar panels, home batteries, EV chargers, panel upgrades and general electrical work are different searches by different people. One page per service lets each page answer one question well, instead of one long page that tries to cover everything.

2. Say what the service is in the first two lines

Start with a plain sentence such as "We install home solar systems for houses and small farms in the Fraser Valley." Visitors and search engines both decide quickly whether the page is the one they wanted.

3. Explain who it suits and who it doesn't

A short "Is this right for you?" section, for example a south or west-facing roof in reasonable shape, helps people qualify themselves. Saying when a service isn't a good fit builds trust and saves you calls that go nowhere.

4. Show how the job runs, step by step

Site visit or photo review, quote, permits, installation day, inspection and hand-over. Four to six short steps with rough timeframes answer the question most people have before they call: what happens and how long it takes.

5. Use your own photos of this kind of job

A photo of a real battery install or a finished charger in a real garage does more than a stock image. Add a one-line caption with the town and the system, and leave out anything that identifies the customer's home unless they agreed.

6. Be careful with prices and savings

If you give a price, give a range and say what changes it. Avoid promising savings, payback periods or rebate amounts as facts; say they depend on the home, the usage and the program rules, and date anything you quote.

7. Answer the common questions on the page

Four to six questions you hear on most calls, such as whether a battery runs the whole house in an outage or whether the panel needs an upgrade for a charger. Short answers in plain words, with a link to a fuller FAQ if you have one.

8. Finish every service page with one clear next step

A button to the quote form and a phone number. One main action per page works better than several competing ones.

9. List the towns you actually serve

A plain list of the towns and areas you cover, on the contact page or a short service-area page, answers "do you come out to us?" and helps local search. Only list places you are happy to travel to.

10. Don't make thin copies of a page for every town

Pages that only swap the town name are a poor experience and search engines tend to ignore them. If you make a page for a town, give it something real: jobs you've done there, local permit or utility notes, travel days or a local crew.

11. Keep your business details the same everywhere

Business name, phone number and service area should match on your website, your Google Business Profile and directory listings. Mismatched details confuse people and weaken local search.

12. Link the pages together

Each service page should link to related services, the process page, the FAQ and the quote form, and your home page should link to every service page. It helps visitors find their way and helps search engines understand the site.

A simple service page outline

If you want a starting point: a plain heading and two-line summary, who it suits, what's included, how the job runs, two or three photos of your own work, common questions, the towns you cover and a quote button with your phone number.

See also the solar installer checklist, the battery and EV charger checklist and what to put on the quote form. All guides are on the free guides page.