What to put on a home battery and EV charger installer's website: a 12-point checklist

Updated October 20, 2026 · For home battery, backup power and EV charger installers

A good website for a battery or EV charger installer does three jobs. It shows homeowners you install the systems they are researching in their area, it answers their questions about backup power, panel capacity and rebates honestly, and it makes requesting a quote easy. This checklist covers what to include. Use it to review your current site or to plan a new one.

1. Say which systems and chargers you install

Homeowners search for the brand or the job. Name the battery systems, inverters and EV chargers you install, whether you add batteries to existing solar, and the towns or regions you cover, near the top of the home page.

2. Explain backup power in plain words

Many people think a battery runs the whole house during an outage. Explain what a typical system can back up, what a critical-loads panel is and how long backup usually lasts. Clear expectations prevent disappointed customers.

3. Give EV charger installs their own page

A dedicated page for home EV chargers can cover Level 2 charging, panel capacity, load management, permits and typical install steps. It is one of the most common searches for electrical work and deserves its own page.

4. Make requesting a quote quick on a phone

A visible tap-to-call number and a short quote form work best. For battery and charger jobs, ask for the town, the type of home and whether they already have solar, and nothing more to start.

5. Show licences, certifications and warranty terms

List your electrical licence, liability insurance and any manufacturer installer certifications. Explain who covers the equipment warranty and who covers your workmanship, and for how long.

6. Describe how a typical job runs

Site visit or photo assessment, load calculation, written quote, permits and utility paperwork, installation, inspection and handover. A short numbered list answers "what happens next?" before anyone asks.

7. Point to rebates without promising them

Incentive programs for batteries and chargers change often and differ by province, state and utility. Link to the official program pages, add a date, and say you will confirm eligibility at the quote stage rather than quoting amounts as guaranteed.

8. Answer the questions that come up on every call

Will a charger need a panel upgrade? Can a battery be added later? What happens to the battery in cold weather? How long is the power off during install? A FAQ page saves time and helps the page show up in search.

9. Use photos of your own installs

Photos of wall-mounted batteries, tidy conduit runs and chargers in real garages, with the town noted, build more trust than stock images. Never use another installer's photos; clearly labelled placeholders are fine while you build up a portfolio.

10. Be careful with numbers

If you show backup times, charging speeds or price ranges, label them as typical examples and list what changes them, such as home size, loads and panel capacity. It sets expectations without locking you into a figure.

11. Cover the local search basics

Each page needs its own title and description, the same business name, service area and phone number everywhere, local business structured data, a sitemap and a Google Business Profile that links back to the site.

12. Keep it fast and easy to update

Compressed images, a layout that works on a small screen and pages you can edit yourself when products, prices or service areas change. Plain HTML on free static hosting costs nothing per month to run.

A quick way to check your site

Open your site on your phone and ask a friend to find three things in under a minute: which batteries or chargers you install, which towns you serve and how to request a quote. If they hesitate on any of them, start there.

See also the solar installer checklist and the electrical contractor checklist.