What to put on a solar installer's website: a 12-point checklist

Updated October 19, 2026 · For solar, battery, EV charger and electrical contractors

A good installer website does three jobs. It shows homeowners you do the work they need in their area, it answers their questions about cost, rebates and the process, and it makes booking a site assessment easy. This checklist covers what to include. Use it to review your current site or to plan a new one.

1. Say what you install and where, in the first screen

Visitors decide in a few seconds whether you're the right kind of installer. Put the services (solar, home batteries, EV chargers, panel upgrades) and the towns you cover in the main heading or right under it.

2. Make calling and booking easy on a phone

Most homeowners look you up on their phone. A tap-to-call button and a short "Book a site assessment" button that stay visible as they scroll remove most of the friction.

3. Explain the process step by step

Solar and battery jobs feel big and unfamiliar. A simple list (site visit, design and quote, permits and utility paperwork, install, inspection and switch-on) answers the question "what happens next?" before anyone has to ask.

4. Show your own work

Photos of real installs, with the town and system size, do more than stock images. Never use another company's photos. If you're just starting, clearly labelled placeholders are better than borrowed pictures.

5. Keep rebate and incentive information dated

Programs change often. Group them by level (federal, provincial or state, utility, local), give each an amount and status, and add a "last checked" date so visitors know how current it is. Link to the official program page.

6. Be careful with savings numbers

If you offer a savings estimate, label it as illustrative, show the assumptions and invite people to book a proper assessment. It starts a conversation without promising a result.

7. List licences, insurance and warranties

Your electrical licence or contractor number, insurance, manufacturer certifications and workmanship warranty belong on the About page and in the footer. They answer the trust question quietly.

8. Use a short contact form

Name, phone or email, address or town, and what they're interested in is enough. Say how quickly you reply. Every extra field loses a few people.

9. Answer the common questions

Battery backup during outages, roof condition, permits, timelines, financing and maintenance come up on almost every call. A FAQ page saves you time and helps the page show up in search.

10. One page per service

A separate page for solar, batteries, EV chargers and panel upgrades lets each one describe the job properly and gives search engines a clear page for each search.

11. Cover the search basics

Each page needs its own title and description, your business name, address or service area and phone in the same format everywhere, local business structured data, a sitemap and a Google Business Profile that links back to the site.

12. Keep it fast and easy to update

Compressed images, no heavy page builder and a site you can edit yourself mean it stays quick and current. A plain HTML site on free static hosting costs nothing per month to run.

A quick way to check your site

Open your site on your phone and ask a friend to find three things in under a minute: what you install, which towns you serve and how to book. If they hesitate on any of them, start there.