Google Business Profile for solar and electrical installers: 12 things to get right

Updated October 22, 2026 · For solar, battery, EV charger and electrical installers, and the people who build their sites

For many local installers, the Google Business Profile is the first thing a customer sees, before the website. It's free to set up. These twelve points cover the basics that matter most for a trade that works at the customer's home. Google's rules and screens change from time to time, so check its current guidelines as you go.

1. Use your real business name

Enter the name you use on your truck, invoices and signs. Google's guidelines don't allow extra keywords or town names added to the name, and profiles that do this can be suspended.

2. Pick the closest primary category

Choose the one category that best describes the main work, for example a solar energy contractor or an electrician. Add a few secondary categories only for work you actually do, such as EV charger installation or battery storage.

3. Show a service area if customers don't visit you

Most installers work at the customer's home. If nobody comes to your shop, hide the street address and list the towns or regions you serve instead. Keep the list to places you really travel to.

4. Expect a verification step

Google asks new profiles to verify the business, often with a short video showing your vehicle, tools, signage or workplace. Have these ready before you start, and use the same business details you'll show everywhere else.

5. Keep hours, phone and website consistent

Use the same phone number and business name as your website and invoices. Link the website field to your home page, or straight to your quote page if that's where most enquiries start.

6. List your services in plain words

Add each service you offer, such as rooftop solar, home battery backup, EV charger installs, panel upgrades and repairs, with a one or two sentence description. Match the wording on your website's service pages.

7. Write a short, factual description

Say what you install, where you work, how long you've been doing it and any licences you hold. Avoid savings promises or rebate amounts that may change.

8. Add your own job photos

Post real photos of finished installs, your team and your vehicles, and add new ones every month or two. Don't use stock images or another company's work. Ask permission before showing a customer's home.

9. Ask for reviews the right way

Ask every happy customer, by text or email, with the direct review link from your profile. Don't offer discounts or gifts for reviews and don't filter who you ask; Google's policies don't allow either.

10. Reply to every review

Thank people briefly and by name. For a negative review, reply calmly, stick to facts, avoid customer details and offer to sort it out offline. Future customers read the replies as much as the reviews.

11. Post updates now and then

A short post about a recent job, a seasonal reminder (such as checking backup batteries before winter) or a change in hours shows the business is active. Keep it factual and add a photo.

12. Check it every few months

Anyone can suggest edits to a profile, and Google sometimes changes details on its own. Every few months, check the name, category, hours, phone, website and service area, and fix anything that has drifted.

How it fits with your website

The profile and the website work together. The profile gets you found and gives people your phone number and reviews; the website answers their questions and takes the quote request. Use the same name, phone and towns on both, and make sure the website has a clear page for each service you list on the profile.

See also what to put on service pages and the quote request form. All guides are on the free guides page.